Using Copywriter With Email To Your Best Advantage
How to Get a Fantastic Copywriter
If you have the desire to use the internet to make some cash, you'll need a website. If you want that site to help you be profitable, it needs to be extremely well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some are just gifted. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own site, how will they help you put up yours? Pay close attention to the copy on the writer's site. If it is full of typos and grammar errors this is a bad sign.
How well do you react to the copy on the copywriter's web site? This is more involved than simply noticing grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Does it make you warm up to the copywriter? Does it make you want to follow up and discover address more about the copywriter? Does the copy make you raring to hire them right away? Does it make you feel like you must get out of there? Does it cause that site you to feel mad? These are all crucial reactions and check this site out you need to pay attention to them.
Carry out some more background search on the copywriter. Search for reviews for the copywriter on independent web sites and online forums. It is likely that the only reviews on the copywriter's website are going to be positive ones. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials merit extra attention. You have to also request the copywriter for a couple of references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is essential to actually browse through any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing reads like it was copied from Wikipedia or is particularly unclear, it's best to find someone else.
There are a number of different ways to discover if a copywriter is worth spending your money. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.